Daily Briefings
Luxe Collection
Signals Confirmed
purple lip trend
berry aesthetic
competitor A dark
CPM beauty UK
Brand Context Retrieved
matching_products Luxe Violet Lip · Berry Gloss
brand_permission trend_reactive TRUE
staged_creative 4 assets ready · violet theme
rules_triggered 2 of 47 retrieved
mandate_progress 1.61:1 · target 2:1
Recommended Attention
priority_1 Amazon DSP bid amplification — pre-peak window open
priority_2 Competitor dark — reallocate SOV budget
prior_pattern REPEAT · pre-peak bid scored 9.1/10 · 4/4 · 9.1
daily envelope £4,200band ±£840
847 signals below threshold — discarded
Premium Fragrance
Signals Confirmed
spring fragrance cycle
valentines tail off
Brand Context Retrieved
matching_products Daydream EDP · Garden Party EDT
brand_permission seasonal_reactive TRUE
staged_creative 2 assets ready · spring theme
rules_triggered 1 of 23 retrieved
mandate_progress Staged — not yet active
Recommended Attention
priority_1 Pre-stage spring creative for launch window
prior_pattern REPEAT · early seasonal staging scored 7.2/10 · 3/3 · 7.2
daily envelope £—band —
312 signals below threshold — discarded
Signal Staging
Google Trends
fastelevatedReviewed
Purple lip trend accelerating
Search interest for “purple lipstick” up 340% in UK over 7 days. Breakout query: “plum lip autumn”. Related: berry, violet, dark lip.
conf 0.87vel 3.4xvol 12,400peak T−4 daysscore 0.91
confidence 0.87 > threshold 0.60, velocity 3.4x
Pulse Engine
midelevatedCompetitorReviewed
Competitor A spend down 34%
Estimated media spend for Competitor A dropped 34% week-over-week across tracked DSP channels. Consistent across Meta and Amazon DSP.
conf 0.79vel 1.2xscore 0.82
confidence 0.79 > threshold 0.60, competitor flag
“Confirmed via industry contact”
GDELT
midelevated
Beauty CPMs softening across DSPs
CPM index for beauty category down 8% over 48 hours. Consistent across programmatic channels. Likely seasonal correction.
conf 0.71vel 0.8xscore 0.73
confidence 0.71 > threshold 0.60
Reddit
fastdismissed
General beauty discourse
r/MakeupAddiction thread on daily routines. No trend signal. Volume normal.
conf 0.23vel 0.1xvol 340score 0.19
confidence 0.23 < threshold 0.60
Reddit
fastdismissed
Weekend sentiment shift
Weekend posting pattern change. Not significant.
conf 0.18vel 0.1xvol 120score 0.12
confidence 0.18 < threshold 0.60
Financial
slowdismissed
Q4 earnings preview noise
General analyst commentary on consumer goods sector. No specific brand signal.
conf 0.31vel 0.2xscore 0.28
confidence 0.31 < threshold 0.60
Signal Bot Health
Google Trendssuccess
02:00 → 02:03 · 180s
142
Pulled
3
Elevated
139
Dismissed
GDELTsuccess
02:03 → 02:08 · 300s
891
Pulled
1
Elevated
890
Dismissed
Redditsuccess
02:08 → 02:11 · 180s
67
Pulled
0
Elevated
67
Dismissed
Meta APIpartial
02:11 → 02:14 · 180s
23
Pulled
1
Elevated
22
Dismissed
Timeout on entity coty_uk. Retried 2x.
Amazon DSPsuccess
02:14 → 02:18 · 240s
34
Pulled
2
Elevated
32
Dismissed
Financialsuccess
02:18 → 02:20 · 120s
12
Pulled
0
Elevated
12
Dismissed
Admin
Configure Signal Source