Signal Feed
Google Trends0.87
Purple lip trend accelerating
Fast Track · Peak T−4 days
Pulse Engine0.79
Competitor A spend down 34%
Mid Track · 3 days sustained
GDELT0.71
Beauty CPMs softening across DSPs
Mid Track · 48hr trend
Reddit—
General beauty discourse
Dismissed · below threshold
Reddit—
Weekend sentiment shift
Dismissed · below threshold
Mandates
Active
Sell 3,000 Luxe Collection units for under £3 each
Staged
Drive 500 premium kit conversions below £8 CPA
Complete
Acquire 1,200 new fragrance customers
Active Mandate · Luxe Collection · Amazon DSP + Meta
Sell 3,000 units
for under £3 each.
for under £3 each.
1.61
Return now
2.0
Mandate
£2.48
Avg CPA
1,847
Units sold
Intelligence · Reasoning
Processing signal_
01
✓ Signal received: purple lip trend. Google Trends velocity high. Confidence 0.87. Peak estimated T−4 days.
02
✓ Querying brand knowledge store. Searching product portfolio for category match.
03
✓ Found: Luxe Violet Lip, Luxe Berry Gloss. Brand permission trend-reactive: TRUE. No conflicting rules.
04
→ Retrieving prior pattern: pre-peak bid amplification. Evidence: 5 of 5 successful. Average CPA improvement 27%.
05
Tolerance check — daily envelope £4,200. Proposed action within ±20% band.
06
Generate and issue recommendation.
Proposed action · within band · no sign-off requiredConfidence 0.91
Increase Luxe Violet Lip bid by 18%. Shift £620 from awareness to conversion. Pause creative cr3 — frequency threshold reached.
Bid adjustment
+18%
Budget shift
£620
Est. CPA impact
−£0.80
Optimisation Log
Repeat9.4
Bid +18% · Luxe Violet Lip · Amazon DSP
CPA £4.80 → £3.90 · ROAS +0.3 · mandate +0.29
“Pre-peak bid amplification during competitor dark period. Pattern confirmed 5 of 5.”
Repeat8.1
Budget shift awareness → conversion £620
ROAS +0.4 on shifted segment · within band
“Mandate acceleration. Effective when return below 1.8 and over 10 days remaining.”
Adapt5.2
Creative pause cr3 · frequency 3×
CTR +0.4% · mixed CPA result · testing cr5
“Frequency threshold effective on video. Static shows different saturation curve.”
Do not repeat1.9
Broad audience expansion mid-peak
ROAS −0.6 · CPA +£1.20 · reversed immediately
“Expanding during peak dilutes high-intent signal. Hard constraint applied.”
Repeat7.8
Weekend bid reduction −12% · Meta
CPA maintained · spend efficiency +8%
“Weekend efficiency holds for beauty. Does not apply to fragrance category.”
Issue New Mandate
Budget
£15,000
Target CPA
£8.00
Duration
14 days
Return target
2 : 1